“Some people argue that it’s bringing bodybuilding into disrepute,” says Lisa, seated in the office of her nutritional sponsor, a glass window behind her looking down on an industrial hanger packed with crates of powders, shakes and protein bars. “As far as I’m concerned, it’s putting bodybuilding on a pedestal, making it available to people who would never consider attending an actual show. It’s a massive industry in the US, and it’s one that allows me to spend ninety-nine per cent of my time totally focused on my career. The federation would probably have less of a problem with it if they were making money from it themselves.”
In the 1970s, bodybuilding had major publicity thanks to the appearance of Arnold Schwarzenegger , Franco Columbu , Lou Ferrigno , and others in the 1977 docudrama Pumping Iron . By this time, the IFBB dominated the competitive bodybuilding landscape and the Amateur Athletic Union (AAU) took a back seat. The National Physique Committee (NPC) was formed in 1981 by Jim Manion ,  who had just stepped down as chairman of the AAU Physique Committee. The NPC has gone on to become the most successful bodybuilding organization in America, and is the amateur division of the IFBB. The late 1980s and early 1990s saw the decline of AAU-sponsored bodybuilding contests. In 1999, the AAU voted to discontinue its bodybuilding events.